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Did you know that parents are the most important influence on a child’s attitude to alcohol? Studies show that the most important thing parents can do to positively shape their children’s thoughts around alcohol is to provide them with a good role model by drinking sensibly. We know from research that children as young as seven understand about alcohol and its effects. This understanding mainly comes from observing their parents behaviour.
Alcohol is often enjoyed as part of family celebrations and whilst socialising with friends. Restaurants, bars and cafes provide an opportunity for families to spend time together, often while adults enjoy alcohol as part of a meal.
Here are some simple steps so we can all stay healthy and safe this mid-term:
- Eat before and while you drink to slow absorption
- Drop a glass size – a small glass of wine (125mls) contains about 1.5 units whereas a large glass (250mls) can contain as many as 3 units or more
- Check the strength of the alcohol you drink and opt for a lower strength alternative
- Drink bottles of beer/lager instead of pints
- Pace yourself by drinking a soft drink between alcoholic drinks – a spacer
- Drink plenty of water
- Opt for an alcohol free mocktail
This campaign was designed to target the universal population via health and community centres, in order to increase awareness and promote the sensible use of alcohol by displaying suitable resources and information. This campaign has been designed to encourage parents to think about their alcohol consumption, and how this may influence their children’s drinking behaviour. The campaign aims to positively influence parents to set a good example for their children by drinking responsibly.
Download the campaign posters:
For more information about how to discuss alcohol with your children check out the following resources:
For more information about sensible drinking visit the Drink Smarter website.
Tell us what you think of this campaign.
Winter alcohol 2011
No festive season would be complete without an office party and a chance to celebrate after a year of hard work. But watch what you drink and make the party memorable for the right reasons.
Summer alcohol 2011

Long summer days put us all in the holiday mood and whether at home or abroad many of us enjoy a few drinks while sitting in the sun.
However longer drinking sessions, sun exposure and the increased risk of dehydration in warm weather means too much summer drinking can be dangerous.
So make sure you know how to keep yourself safe while having fun in the sun!